Post by account_disabled on Jan 8, 2024 4:22:41 GMT -5
The Spanish head of WPP , the multinational specialized in creative transformation, marketing and communications, and ISDI (Higher Institute for Internet Development) have closed a strategic collaboration alliance to promote innovation, talent training and the development of new capabilities digital. The agreement is based on three main axes: 1. “Leading Creative Transformation” Corporate University This training project will allow the more than 3,500 employees of WPP Spain to improve their skills and access continuous training in the areas of customer experience, commerce and technology.
ISDI will be in charge of synchronizing this proposal online with the evolution of the talent and capabilities of each worker. This commitment consists of internal motivating initiatives to strengthen leadership. An example Email Data is the first edition of Digital Marketing Client Engagemnt; a 14-week program that began on October 26 with the intention of promoting knowledge about MarTech around the WPP group's main clients. 2. Generation of new paths of professional development WPP and ISDI will work together so that professional training is practical and continuous, and goes in-depth in all the territories in which the multinational operates: media, creative, data, research, communication and technological consulting, branding, public relations, etc.
Innovation, creativity and transformation The collaborative agreement will also allow the WPP group to consolidate its position as a company committed to creativity and transformation; while ISDI will benefit by projecting itself as a leading academic institution in digital experience in Spain and Latin America. In the words of Javier Vidaurreta, Corporate Director of Talent at WPP: “we are very proud to be able to have a partner of the caliber and leadership of ISDI to promote our position as the main player in the market in terms of creative transformation, relying on its inexhaustible source of development. of digital capabilities and innovation.”
ISDI will be in charge of synchronizing this proposal online with the evolution of the talent and capabilities of each worker. This commitment consists of internal motivating initiatives to strengthen leadership. An example Email Data is the first edition of Digital Marketing Client Engagemnt; a 14-week program that began on October 26 with the intention of promoting knowledge about MarTech around the WPP group's main clients. 2. Generation of new paths of professional development WPP and ISDI will work together so that professional training is practical and continuous, and goes in-depth in all the territories in which the multinational operates: media, creative, data, research, communication and technological consulting, branding, public relations, etc.
Innovation, creativity and transformation The collaborative agreement will also allow the WPP group to consolidate its position as a company committed to creativity and transformation; while ISDI will benefit by projecting itself as a leading academic institution in digital experience in Spain and Latin America. In the words of Javier Vidaurreta, Corporate Director of Talent at WPP: “we are very proud to be able to have a partner of the caliber and leadership of ISDI to promote our position as the main player in the market in terms of creative transformation, relying on its inexhaustible source of development. of digital capabilities and innovation.”